Strategic Communication & Positioning

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Communication shapes how situations are understood — whether by institutions, organisations, partners, or the public. In periods of transition, growth, or change, poorly managed communication can narrow options, create exposure, or distort intent.

This service supports the design, coordination, and, where appropriate, execution of communication — from high-level positioning to hands-on content and channel management.

Who this service is for

This work is suited to clients* who:

*This includes individuals, founders, professionals, families, and organisations.

  • Need clarity and consistency across how they communicate

  • Are navigating change, visibility, or reputational sensitivity

  • Want communication to support real decisions and actions

  • Require alignment across platforms, stakeholders, or audiences

  • Prefer thoughtful, controlled presence over noise or performative output

Scope of Work

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Scope of Work 𓏵

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  • Defining how a situation, role, or transition should be communicated — including tone, boundaries, and priorities — before content is produced.

  • Shaping messages that are accurate, restrained, and aligned with reality, for different audiences and contexts.

  • Developing or overseeing written, visual, or digital content, including statements, profiles, updates, or ongoing communication materials.

  • Managing or supporting social media and digital channels where ongoing presence is required, ensuring consistency, discretion, and strategic intent.

  • Preparing for, working alongside, or overseeing PR activity, media interaction, or external communications partners where relevant.

  • Supporting communication during sensitive periods, increased visibility, or transition — excluding emergency or real-time crisis response.

Working with organisations and third parties

  • This service may be delivered directly or in collaboration with PR agencies, designers, legal advisors, internal teams, or other partners.

  • Engagements are structured to complement existing capabilities, providing strategic direction, execution support, or continuity where needed.

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Considering support with communication or positioning?

You may book a short introductory call or submit an inquiry outlining your situation.

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